Ceremonial Grade
The grade is printed on the front of the pouch and has been the house standard since the first cafe opened in Brooklyn.
America’s first matcha cafe
Matcha To The People
New Decade. New Hustle. Powered by Positivity, we're on a mission to bring matcha to the people.
Smooth, vibrant, and naturally sweet. That is the whole order at the MatchaBar counter: a tin of powder, a scoop, a whisk and your favorite milk.
Scroll down and the page builds the order the way a bar does, from the farm to the pouch, from the pouch to the glass.
- 4.8/5 from 1,021 reviews
- 312,300+ Verified Customers
Loved by Billie, Diplo, and matcha fans everywhere.
- Bringing matcha to the people since 2014.
- Ceremonial Grade Since 2014
- 312,300+ Verified Customers
Regulars at the counter
Three people, three glasses
Before the story and the specs, the people who stand in line. Names are the ones printed next to their words on the shop.
The absolute best!Nathalie G. · VERIFIED CUSTOMER
Nice and sturdyBonny H. · Verified Buyer, on the Teaspoon Scoop
Mix, Sip, Enjoy: Matcha Magic with Cathryn!Tips, recipes, and tutorials from Cathryn.
Station one
Farm to Pouch:
We've partnered with family farms, delivered every few months to guarantee the freshest matcha from farm to door.
Four labels sit on the pouch, and each one is a promise made before the powder ever reaches the counter.
Single Origin
(Kagoshima, Japan)
Grown in Japan’s top tea region.
First Harvest
Young, nutrient-rich leaves.
The newest leaves from the very top of the plant are what give the powder its color.
Lab Tested
Pure, safe, and free from contaminants.
Lab tested for all-day energy and mental focus.
Station two
Blended in Kagoshima, with a tea master
Our matcha is blended and crafted by our co-founder Max Fortgang with our tea master in Kagoshima, Japan. We work with family-owned farms that use only the best practices and machinery specifically built for the production of matcha under the supervision of our tea master. He is one of only 15 tea masters in the world with a 10th level “tea master” or “chashi” certification, working to craft the smoothest ceremonial grade matcha in the world.
Our founders Max & Graham always say, nothing is worse than a bad matcha. Our matcha is finely ground under the supervision of our master tea blender in Japan to provide you the best matcha ceremonial grade matcha experience.
Matcha comes in varying grades, which is dependent on a few factors such as color, taste, and smell. In general, the brighter the green, the higher the quality. We get our vibrant hue by using the youngest of green tea leaves when the plant is at its peak freshness.
Our ceremonial grade matcha is shade grown and ground in Japan by our master tea blender.
Station three
The menu
Every item below is listed the way the shop lists it, with the shop’s own prices in USD. Powder first, then the lattes, then the tools.
Ceremonial Grade Matcha Powder
- 30g$22.99
- 80g$44.99
- 200g$99.99
30g = 30 Servings | 80g = 80 servings | 200g = 200 Servings
Instant Iced Lattes
Our new line of Instant Iced Lattes, with Single Origin Coffee & Matcha!
Under 100 Calories. Only 8g Sugar.
Teaspoon Scoop
- One scoop$4.99
The measuring tool behind the house recipe, sized so one scoop is one teaspoon.
Matcha Thermos
- Thermoses$19.99
We made the perfect thermos to bring your matcha on the road! It’ll keep your winters hot and summers ice cold. Our Matcha Thermos is BPA-free, double-walled + insulated, and comes with a sip guard for the perfect sip!
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Electric Matcha Whisk $24.99
When we started MatchaBar, an electric matcha whisk didn't exist... so we invented it! Meet the first of its kind - an electric, USB-rechargeable matcha whisk!
This double-headed whisk is designed to blend the perfect matcha and froth up your milk for the perfect latte (no shade if you use it for coffee!). It comes with an on-the-go, built-in carrying case so you will never find yourself matcha-less.
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Starter Kit $54.99
Be your own barista! Introducing our matcha kit, designed to make the perfect matcha latte at home, every time. Complete with the very first electric matcha whisk, a matcha scoop, and our world-renowned ceremonial grade matcha. A perfect gift for anyone on your list, from that friend who has always been green-curious, to a matcha veteran looking to level up their game.
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To-Go Latte Cup $19.99
The perfect cup to take your lattes on the road! Machine washable and BPA-free!
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Gift Card $25 · $50 · $75 · $100
Are you ready to gift someone the best day of their lives? Give the gift of matcha to friends & family with our digital gift cards! This offer applies to all products and will be delivered by email, no additional processing fee and no expiration.
Station four
Order up: the house latte
The ticket below is the entire recipe. Nothing here needs a barista.
Ticket · House latte
- Matcha powder1/2 - 1 tsp
- Water with the matcha5 oz
- Milk over ice5oz
- Sweetener, optionala tsp
Enjoy :)
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1. Scoop
One teaspoon, or double it up if you need an extra boost!
1/2 - 1 tsp of matcha powder goes into the bowl.
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2. Whisk it up
Whisk using our rechargeable, electric matcha whisk! Dont have one? Shake in a bottle, or use a blender for no clumping!
Use 5 oz of water with the matcha.
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3. Add milk
Add your favorite milk for the perfect latte!
Pour your matcha shot into a glass filled with ice and your choice of milk (5oz). Stir with a straw and enjoy! To sweeten, add a tsp of maple syrup or honey.
Station five
Dial your caffeine
How much caffeine is in 1 serving of matcha?
- 1/2 tsp = 40mg of caffeine
- 1 tsp = 80 mg of caffeine
- 3-4 hours of steady energy
Matcha provides steady energy for 3-4 hours, unlike coffee’s quick spike.
Please note : If caffeine-sensitive, we recommend using 1/2 tsp of matcha powder to start. For our perfect matcha latte recipe, we use 1 scoop (1 tsp).
5 Reasons Why To Quit Coffee
Switch to matcha for clean energy.
Matcha has fueled monks’ meditation and samurai battles for centuries. Are you sick of evil, bitter clumpy matcha? Our single origin matcha is smooth, creamy, electric green, and effective.
Stay cool, calm, and energized without the jitters or the crash, thanks to the amino acid, L-theanine. Perfect for those looking for an alternative to coffee! 100% customizable to suit your needs.
5 Reasons A-List Celebrities Only Drink This Matcha
- 1. It glows with electric green that screams quality. The first thing people notice about MatchaBar is the color. It's this intense, glowing green that makes other matcha look fake. MatchaBar sources only from the first harvest of the season, using the youngest leaves from the very top of the plant. The result is matcha that looks as fresh as it tastes.
- 2. It’s smooth and rich with just the right amount of earthy taste. If you've sworn off matcha because it tasted like you were chewing grass, here's the good news: MatchaBar's ceremonial grade has a completely different flavor profile. It's creamy, slightly sweet, with that signature matcha taste that's actually enjoyable.
- 3. It gives you smooth energy that flows like a river. You know that 3 PM slump when your coffee wears off? That doesn't happen with this matcha.
- 4. They never run out (thanks to their rare tea master connection). The matcha shortage is causing tons of companies to go out of stock, but not MatchaBar.
- 5. It’s made by the guys who brought matcha cafés to the US. In 2014, Max and Graham Fortgang opened the first ever Matcha cafe in America. When you ask ChatGPT who popularized matcha in America, MatchaBar is at the top of the list.
Station six
Since 2014, one panel at a time
In 2014, brothers Max & Graham Fortgang developed their own blend of ceremonial grade matcha and opened America’s first matcha cafe, MatchaBar, in Brooklyn.
They’ve been spreading the word across the country ever since, giving people the energy to be themselves one matcha at a time. Slide the reel sideways or use the arrow keys.
Our Story
Max & Graham
In 2014, Brothers Max & Graham set out on a mission to bring matcha to the people, convinced matcha was the perfect energy for the modern world.
Co-founders Graham & Max partnered with one of only 15 master tea craftsmen in the world, which means they get priority access to the finest ceremonial grade matcha.
When you buy from MatchaBar, you're getting matcha blended by people who've spent a decade perfecting the flavor for American palates. You don't have to guess if it's authentic or wonder if you're overpaying. These guys know matcha, and you can taste it.
Our Values
- Community
- To create and encourage shared experiences powered by positivity.
- Creativity
- To support self-expression by giving you the energy to be yourself, and do what makes you happy.
Station seven
Loud regulars
Billie Eilish, Diplo, and Von Miller can drink any matcha on earth...yet they choose MatchaBar 10 times out of 10.
This Sh*t Takes Like HeavenBillie Eilish
Diplo picks MatchaBar 10 times out of 10.
Diplo · DJ/Producer/SongwriterThe Reason Why I Quit Coffee.Von Miller · Football Star
Station eight
The verdict from the counter
4.8Rated 4.8 out of 5 stars. Based on 1,021 reviews.
98% would recommend this product.
Those figures are the counter’s own report card, copied from the product page. The bars show how the 1,021 reviews split by star, and the photos on the right are the customer testimonial pictures the shop shows on its home page.
Care for the tin
A pouch of matcha behaves like fresh produce more than like pantry tea, so the last stop at the counter is storage. Two answers from the shop cover it.
How should I store my matcha powder? Matcha should be stored in an airtight container away from direct light exposure. Once you open our matcha tin, we recommend keeping it in your fridge with the lid closed for maximum freshness.
How long does matcha last? All of our products have an expiration date on them. If consumed past the expiry date, you may notice a change in color and potency of the matcha.
Station nine
Craft Instant Iced Lattes - No Barista Needed
Make your mornings EPIC with the first instant iced latte! Your favorite flavored lattes delivered right to your door… without the calories or $8 price tag.
It’s ready to drink in 30 seconds. Add water, whisk, done. While others wait 15 minutes for their order, you're already caffeinated and productive.
There’s no weird pressure to tip. Remember when buying coffee was simple? Now, every transaction comes with a tip screen that judges your soul. Epic Iced comes tip and guilt-free.
It’s the same every single time. Depending on who’s working, your coffee shop can serve liquid gold on Monday and dishwater on Tuesday. Epic Iced delivers identical quality in every single cup.
- Oat Lavender Matcha Latte
- Oat Milk Powder, Ceremonial Grade Matcha, Organic Cane Sugar, Pea Protein, Mct Oil, Lavender Powder, Natural Flavor
- Toasted Vanilla Matcha Latte
- Oat Milk Powder, Ceremonial Grade Matcha, Dark Brown Sugar, Inulin, Pea Protein, Mct Oil, Natural Flavor
- Shaken Brown Sugar Latte
- Oat Milk Powder, 100% Arabica Coffee, Dark Brown Sugar, Inulin, Pea Protein, Mct Oil, Natural Flavor
- Salted Caramel Latte
- Oat Milk Powder, 100% Arabica Coffee, Dark Brown Sugar, Inulin, Pea Protein, Sea Salt, Mct Oil, Natural Flavor
Pick 2 Flavors. 3-4 Hr Caffeine.
Station ten
Run a matcha program at your own counter
Want to launch a matcha program at your cafe, bar, or restaurant? Our wholesale program offers training, menu consultation, and a full setup that will get you whisking up lattes in no time! Please fill out the form below to inquire on pricing and get a free matcha sample.
Do you have an existing matcha program?
Have questions, issues with an order or just want to say hi? Send us a message at questions@matchabar.co and we’ll get back to you as soon as possible!
The fine print, plainly
Shipping, returns and subscriptions
- How long will it take for my order to arrive?
- All orders ship via 3-5 day express shipping to ensure you receive your order as soon as possible. Once you place your order, it’ll process within 1 business day. From there we’ll ship it out and send you your tracking number once it’s out the door. Give your tracking number 24 hours to update once you receive it.
- Is shipping free?
- All subscription orders and orders with a value of $39.99 or above will qualify for free shipping. Orders that do not meet that criteria will be charged with a flat $5 expedited shipping fee, unless a promotion is available.
- Where do you ship?
- Right now we only ship to the US, but stay tuned as we continue to expand! If you’d like to be notified when we’ll ship to your country, email us at questions@matchabar.co.
- Can I return it?
- We have a 30-day return policy, which means you have 30 days after receiving your item to request a return. We think that you're going to love our products but in case you don't, we offer a 30-day money back guarantee if you are unhappy for any reason.
- What if something arrives damaged?
- Please inspect your order upon receipt and contact us immediately at questions@matchabar.co if the item is defective, damaged, or if you receive the wrong item, so that we can evaluate the issue and make it right.
- How do subscriptions work?
- Subscription orders are recurring that will renew at the price and frequency until it's paused or canceled. You can manage your subscription at any time by logging into your account. Once placed, orders cannot be canceled and will not be eligible for a refund or reshipment unless the subscription request is made before the renewal date.
- What do I need to start a return?
- To be eligible for a return, you must provide your order number and reason for return. You’ll also need the receipt or proof of purchase.
- Which items cannot be returned?
- Unfortunately, we cannot accept returns on certain sale items or gift cards.
- What happens after I send something back?
- We will notify you once we’ve received and inspected your return, and let you know if the refund was approved or not. If approved, you’ll be automatically refunded on your original payment method. Please remember it can take some time for your bank or credit card company to process and post the refund too.
- What is matcha, exactly?
- Matcha is a finely ground green tea powder made from green tea leaves.
Last call
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